The Importance of Digital Marketing for Solopreneur E-Commerce Businesses

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Today’s buyers are increasingly making purchases online. They trust e-commerce portals like Amazon, eBay, and Etsy for finding exactly what they’re looking for and being able to buy it from a brand they already know.  Digital Commerce 360 notes that this is why e-commerce businesses are seeing so much growth. The majority of consumers now …

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Sales, cold outreach strategy and getting to “no”

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Oh what a week. Time and time again I get reminded about one of the hardest and coolest parts about being a solopreneur or founder of a company. And that is, wearing lots of hats. Some of those hats will fit easily, and others may need a little finessing. For me, developing a cold outreach strategy is …

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Researching solopreneur business opportunities and email lists

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Big week ahead as we continue to barrel forward in the entrepreneurial sense. As we forge onward, it’s important to take a look at solopreneur business opportunities that successful businesses frequently pursue.  On my end, there will be three key focuses: 1) Admin/operations Since we – at Visto – are still an early stage tech …

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How to spend energy, stay focused and set goals as a solopreneur

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Fun fact: today I’m taking the train home to spend the long weekend in Ottawa. As many of you know I’m based in Toronto, but was born and raised in Ottawa (about a 4 hour drive/train). Anyway, while I’ll be spending most of the weekend with family, we still have lots on the work plate …

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Catching Covid and lessons from Robert Iger

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Back with another solopreneur blog post and update, but unfortunately not the best update on my end. Last Saturday morning I woke up not feeling great. I’ve been training pretty hard for my marathon, so my initial thought was my body was just tired (sometimes when I’m training hard + not resting/eating enough, I catch …

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