Creating a New Service Offering and Being Impatient

I’m currently evaluating and planning to offer a new service to my target market for my law firm, and it almost feels like going back to square 1 of starting a solopreneur business – except I already have another service offering on the go that does quite well. But as things flattened out a little …

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Don’t Overthink Your Solopreneur Business

I wanted to give an ode to all you grinders out there. Especially all of the solopreneur business owners out there who may be going through some tough times. I got to thinking about all the solopreneur success stories, the business news articles, major podcasts… and my recent “successes” and lack of flashing lights around …

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Why Copywriting is Important for Solopreneur Marketing

One skill I think every solopreneur should have at least some experience or knowledge about is copywriting. No I don’t mean copyrighting, aka the legal term (snooze…). I mean copywriting, as in the art of writing in order to get your reader to do something (usually to buy something), such as in emails, on landing …

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