I wanted to give an ode to all you grinders out there. Especially all of the solopreneur business owners out there who may be going through some tough times. I got to thinking about all the solopreneur success stories, the business news articles, major podcasts… and my recent “successes” and lack of flashing lights around …
If you really want to start or grow your own business of almost any kind, my first suggestion is to niche down hard (ie. pick a very specific service offering/target audience). Why? Because the more narrow your niche, the easier it will be to find your specific target audience and create a really compelling offer …
One skill I think every solopreneur should have at least some experience or knowledge about is copywriting. No I don’t mean copyrighting, aka the legal term (snooze…). I mean copywriting, as in the art of writing in order to get your reader to do something (usually to buy something), such as in emails, on landing …
Why Copywriting is Important for Solopreneur Marketing Read More »
Welcome to 2019! With the new year always comes a big focus on goal setting, so I wanted to touch on it briefly. Since starting my own law firm (about 15 months ago), I’ve noticed how important it is to goal set and track – especially as a solopreneur. Why? Because you don’t have a …
