Sales & Marketing

How to Make More Sales for Your Solopreneur Business

If you want to become a successful solopreneur, then you have to figure out how to make sales for your business. Hate it or love it (shout out @ 50 Cent?), it might just be the most important part of your solopreneur business – because if you don’t make sales, you don’t make money. And …

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Unpredictability and How to Run Solopreneur Marketing Tests

Today I was thinking about the fact that as solopreneurs, we will never really know if a choice we make is right or wrong, even in the long term. Why do I say that? Let’s say you want to sell LinkedIn outreach services to other service businesses. You’re trying to decide between a few offerings, …

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Why You Need a Clear Offer and How to Think Up New Solopreneur Ideas

Quick question: if I asked you what the main offer of your current business is (or the business you’re thinking of starting), could you tell me it in just one sentence?  Do you even have one? If a customer walked up to you right now and said “hey Mr./Mrs. member of the Solopreneur Grind community, …

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Why a Good Routine Will Help You Create Content

I’m out of my element and my routines are all in a whack. Why? Because I came home yesterday to spend 6 days with family and friends heading into the long weekend. Hadn’t been home in a few months and since I can work remotely, it’s easy to spend an extra few days elsewhere. Anyway, …

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How to Create a New Service Offering for your Solopreneur Business

I’ve talked about service offerings as a solopreneur before, but I want to go a little deeper because of how important they are to any company, but especially as a new solopreneur creating your first one. The funny thing about offering a new service is that as much as you plan and prepare for it, …

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How to Approach Sales as a Solopreneur

Sales can suck. There, I said it. But sales are pretty darn important for solopreneurs (and any business for that matter – without them, we’re in big trouble). One of the biggest misconceptions I see about sales, especially for newer solopreneurs who are struggling with them, is that they don’t realize there are zero shortcuts …

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Creating a New Service Offering and Being Impatient

I’m currently evaluating and planning to offer a new service to my target market for my law firm, and it almost feels like going back to square 1 of starting a solopreneur business – except I already have another service offering on the go that does quite well. But as things flattened out a little …

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Why Copywriting is Important for Solopreneur Marketing

One skill I think every solopreneur should have at least some experience or knowledge about is copywriting. No I don’t mean copyrighting, aka the legal term (snooze…). I mean copywriting, as in the art of writing in order to get your reader to do something (usually to buy something), such as in emails, on landing …

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