Sales & Marketing

The Importance of Digital Marketing for Solopreneur E-Commerce Businesses

Today’s buyers are increasingly making purchases online. They trust e-commerce portals like Amazon, eBay, and Etsy for finding exactly what they’re looking for and being able to buy it from a brand they already know.  Digital Commerce 360 notes that this is why e-commerce businesses are seeing so much growth. The majority of consumers now …

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Sales, cold outreach strategy and getting to “no”

Oh what a week. Time and time again I get reminded about one of the hardest and coolest parts about being a solopreneur or founder of a company. And that is, wearing lots of hats. Some of those hats will fit easily, and others may need a little finessing. For me, developing a cold outreach strategy is …

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Researching solopreneur business opportunities and email lists

Big week ahead as we continue to barrel forward in the entrepreneurial sense. As we forge onward, it’s important to take a look at solopreneur business opportunities that successful businesses frequently pursue.  On my end, there will be three key focuses: 1) Admin/operations Since we – at Visto – are still an early stage tech …

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Are you even personal branding, bro?

Happy Sunday folks, What’s on my mind lately for this fine solopreneur blog post? Good question… I spent a lot of time yesterday thinking about content creation as a solopreneur. I’m always thinking about how to keep building my personal brand because I think: good marketing is under-rated in a world full of sales teams …

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Why we aren’t selling to new clients (yet)

Today we’re filing the first immigration application auto-generated using Visto. What does this mean, and why is it so exciting? Great question… As you know from my solopreneur blog earlier this week, we built a tech platform that makes it easy for Canadian companies to find developers from abroad and bring them to Canada. In …

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End of year ops, personal branding growth and throwing events

Happy Wednesday folks, hope things are going well. Back with another solopreneur blog post. Let’s jump in: My last week(s) in business Mostly focused on operations, personal branding and product. A bit on each: – ops – we have some clients we have on-boarded prelaunch of our tech product at Visto, which means it takes a …

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Shifting to product, pricing interests and an okay read

Hey folks, back with another solopreneur business update and book review, let’s jump right in: My last week(s) in business It’s been a breath of fresh air over the last few weeks shifting from fundraising mode to product and sales. While fundraising is part of the process when it comes to most tech companies, it’s a …

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A big close, business model decisions and Blackstone

Happy Tuesday folks. It’s been an incredibly productive and exciting few weeks, so let’s jump in to this weeks solopreneur business update: My last week(s) in business For those on this list for the last few months (most of you!), you know I’ve been fundraising for my immigration tech company, Visto. Very excited to announce that we …

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