I’ve talked about service offerings as a solopreneur before, but I want to go a little deeper because of how important they are to any company, but especially as a new solopreneur creating your first one. The funny thing about offering a new service is that as much as you plan and prepare for it, …
How to Create a New Service Offering for your Solopreneur Business Read More »
Sales can suck. There, I said it. But sales are pretty darn important for solopreneurs (and any small business or business owner for that matter – without them, we’re in big trouble). One of the biggest misconceptions I see about sales, especially for newer solopreneurs who are struggling with them, is that they don’t realize …
I’m currently evaluating and planning to offer a new service to my target market for my law firm, and it almost feels like going back to square 1 of starting a solopreneur small business – except I already have another service offering on the go that does quite well. But as things flattened out a …
Creating a New Service Offering and Being Impatient Read More »
I wanted to give an ode to all you grinders out there. Especially all of the solopreneur business owners out there who may be going through some tough times. I got to thinking about all the solopreneur success stories, the business news articles, major podcasts… and my recent “successes” and lack of flashing lights around …
If you really want to learn how to start a business or grow your own business of almost any kind, my first suggestion as a business owner is to niche down hard (ie. pick a very specific service offering/target audience). Integrating this into your initial business plan will greatly benefit your small business in the …
One skill I think every solopreneur should have at least some experience or knowledge about is copywriting. No I don’t mean copyrighting, aka the legal term (snooze…). I mean copywriting, as in the art of writing in order to get your reader to do something (usually to buy something), such as in emails, on landing …
Why Copywriting is Important for Solopreneur Marketing Read More »
Welcome to 2019! With the new year always comes a big focus on goal setting, so I wanted to touch on it briefly. Since starting my own business (I started a law firm about 15 months ago), I’ve noticed how important it is to goal set and track – especially as a solopreneur. Why? Because …
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