Solopreneurship

Top Tips for Solopreneur Business Branding

Whether you’re working out how to start a business or a business plan, own a new business or a small business, a marketing strategy like brand management helps many business owners succeed. Branding is the use of a name, term, design, symbol, or other feature to identify a product or service and distinguish it from …

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How to get through tough times and quiet the brain

Boy was my head all over the place last week. If you read my previous blog post (why the heck wouldn’t you?), you know it’s a weird time right now. Things usually slow down a bit in the summer, but the economy isn’t looking all that great. And it could get worse. So we’re thinking …

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Why I hate planes and my return to the grind

Is there anything more fun than coming back to your inbox after a week off? As a quick aside and an example of something that is even less fun, our flight home from a trip to Banff (highly recommended travel destination!) last week actually got cancelled. We were supposed to fly back to Toronto from …

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The Importance of Digital Marketing for Solopreneur E-Commerce Businesses

Today’s buyers are increasingly making purchases online. They trust e-commerce portals like Amazon, eBay, and Etsy for finding exactly what they’re looking for and being able to buy it from a brand they already know.  Digital Commerce 360 notes that this is why e-commerce businesses are seeing so much growth. The majority of consumers now …

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Sales, cold outreach strategy and getting to “no”

Oh what a week. Time and time again I get reminded about one of the hardest and coolest parts about being a solopreneur or founder of a company. And that is, wearing lots of hats. Some of those hats will fit easily, and others may need a little finessing. For me, developing a cold outreach strategy is …

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