Today was a terribly busy day.
It was very productive in some ways, yet unproductive in others.
As you know, we’ve started to sell and beta test our new immigration technology. This means I’m spending more time on calls, doing sales, giving demos, etc.
Today happened to be a packed day for calls, with 5 demos and 2 other calls (with the Visto team and one of my advisors). So on one hand, it was a great day on the sales side because most of the demos went well. Good demos = strong leads and potential sales.
But when you have 7+ calls in a day, especially if they’re not batched into a 3-4 hour block, it means your day is constantly being interrupted.
And when you don’t have more than 30-minute windows to get stuff done, it becomes hard to get into a flow and get a bunch of things on your to-do list done.
It happens sometimes – like today.
This is why I usually try to book most of my calls in the afternoon, so I have a good chunk of time in the morning to get key tasks done. But once in a while, especially if things are getting busy, you want to fit in some extra calls and have to sacrifice daytime efficiency.
At least we got some very strong leads, and I’ll make up some of the work time today.
Probably the best approach would be to block off entire days for either calls or work (have certain days to fill with calls, certain days with no calls just for work) – I know of some folks who do this – but for now, I need to grind it out to get as many users and sales as possible.
I then spent another day this week getting our beta software out there to even more people.
At least for us, beta testing means getting “real people” outside of our company to try the tech and give us feedback.
And of course, that means finding those people and getting them to help. So far the best way to find beta testers for us has been through our community and my LinkedIn followers.
Side note: this is one of the reasons I always recommend building a following or community online, because all I had to do was post about it on LinkedIn, and in just the first day I got almost 100 likes, 40+ comments and 10 shares.
This has led to dozens of beta testers for us, for free.
And since we’ve been building immigration tech and an email list for 3 years, I sent one email out and got even more beta testers.
Don’t sleep on email lists either!
Now what we’re doing is giving them special beta user accounts, and instructions on how to go through our study permit technology, with key questions to keep in mind and answer for us.
- were any instructions or parts that were confusing?
- at any point in the process did you get stuck or not know what to do?
- were there any steps or processes that didn’t work the way you thought they would?
The goal of the beta test is to make sure it’s working as intended, and also to get feedback from outsiders on what’s good, bad or needs improvement.
A few more details than that, but you get the point.
If there’s any aspect of beta testing you’re interesting in hearing more about, just let me know!
Have a great day, make sure to join my daily solopreneur email list here, and keep grinding.