One skill I think every solopreneur should have at least some experience or knowledge about is copywriting.
No I don’t mean copyrighting, aka the legal term (snooze…). I mean copywriting, as in the art of writing in order to get your reader to do something (usually to buy something), such as in emails, on landing pages, social media, etc.
Simply put, copywriting is the art and science of persuasion; using words to influence people to take some kind of action.
Good copywriting can be the difference between a successful successful business and an unsuccessful one. It can also be the difference between making a sale and not making a sale.
You may be thinking, “I’m not a writer, I don’t need to know how to do that!” But even if you don’t consider yourself a “writer,” being able to write effective copy is still a useful skill to have in your solopreneur toolbox.
Here are four reasons why copywriting is important for solopreneurs:
- You’re in Control of Your Message
As a solopreneur, you’re in control of your brand and your messaging. This means it’s up to you to make sure your target market knows what you do, how you can help them, and why they should buy from you.
Copywriting is the best way to control your message and make sure it’s communicated clearly and effectively. By crafting well-written copy, you can ensure that your target audience knows exactly what you do and how you can help them.
- You Can Stand Out from the Competition
In today’s competitive marketplace, it’s more important than ever to stand out from the crowd to have a successful business. Copywriting is a great way to set yourself apart from your competitors and make your business more visible.
By crafting well-written, persuasive copy, you can make sure that your target audience knows why you’re the best choice for their needs. This can help you attract more customers and grow your business.
- You Can Make More Money
As a solopreneur, your ultimate goal is likely to make more money. And copywriting can help you do just that.
By writing effective sales copy, you can persuade more people to buy your products or services. This can help you boost your sales and increase your revenue.
- You Can Reach a Wider Audience
As a solopreneur, you may be targeting a specific niche market. But with copywriting, you can reach a wider audience and broaden your customer base.
By writing compelling copy, you can attract new potential customers who may not have been aware of your business before – get your business name out there. This can help you expand your reach and grow your new business.
Copywriting is a valuable skill for any solopreneur small business owners to have. If you’re not already familiar with it, I encourage you to learn more and start practicing. It could make a big difference when learning how to start a business or to grow your new business.
Why do I think this?
As a solopreneur or entrepreneur, you’re running your own business so sales and marketing will always be important. Doesn’t matter what industry you’re in, a small business always needs sales and marketing to drive revenue. Your solopreneur marketing strategies may include cold emails, paid ads, phone calls, in-person meetings, blog posts, etc. Or you may need to hire employees like salespeople and know how to evaluate them.
Understanding how to craft a good sales message will help with all of the above.
And if you learn even just the basics of copywriting, you’ll not only become a better writer, you’ll become much better at crafting a sales pitch and marketing material, even if it’s to write a script to use on your cold sales calls.
If you want to start learning and improving your solopreneur marketing, one great free resource is The Boron Letters. They are 25 pretty short letters written by Gary Halbert, one of the greatest copywriters ever, to his son, teaching him about life and how to write great sales copy. I have read through them twice in the last few years, and any half-decent copywriter will know and have read them.
Note: the first 4 chapters are more about health and life than writing good copy, but they’re examples of great writing and storytelling. Don’t just take the tips and strategies Gary teaches, analyze his writing and you’ll spot them in action even when he isn’t writing about copy!
Trust me, they’re amazing.
And if you haven’t spent much time learning to write good copy, ask yourself this: are you making use of every single written word you have posted online?
Example of simple copywrite solutions
What I mean by this is – you have emails to write, Instagram bio’s/descriptions to write, websites to write.
How much thought goes into the language on those pages, and are you making the most use of them?
I re-wrote 1 of my SG landing pages over the weekend and it got me thinking about all of the potential for good copywriting out there – especially thanks to social media.
I love copywriting and have studied it extensively, but as you know, we don’t all have hours of free time to study every topic ever created. That’s okay.
You don’t need to be a copywriting expert to improve your written sales material as a new business or small business owner. Just learning some of the basics will put you leagues ahead of most people, and it doesn’t have to be complicated or time-consuming.
But what I notice about a lot of solopreneur, small business marketing and content is that the writer overlooks how important every single written word is – whether it’s on your website, an email, a social media account profile, or anywhere! And because of this, you may be missing out on opportunities to get more of your audience to do more of what you want them to do (sign up for your email list, buy a product, etc.).
For example: Your Instagram profile description – that is copy! That is a prime opportunity to improve your solopreneur marketing and maybe get a few extra visitors to do whatever it is you’d like them to.
For example, your IG profile shouldn’t be: “Hey I’m Dan and I like bracelets and live in Wyoming.”
It should be: “Dan – Home-made Bracelet Shop – See our hottest deals below!”
Do you see the difference? Which one do you think would make a reader more likely to click the link in Dan’s bio?
Obviously that’s just a quick example without any IG formatting, but hopefully you get the point.
Action item: read the Boron Letters then go check all of your social media accounts and/or websites and think: is this the best messaging I could be using to get my readers to do what I want them to (ethically and morally, of course)?
This can be your IG bio, your website (every page of it), your email signature, your Facebook group description. And if you need any help, just shoot me an email at josh (at) solopreneurgrind (dot) com
I love analyzing/writing copy and am happy to help.
Oh and obviously don’t forget to join the SG email list, where I send an email every week with my best solopreneur business insight and content… see what I did there? 😉
And if you learn even just the basics of copywriting, you’ll not only become a better writer, you’ll become much better at crafting a sales pitch and marketing material, even if it’s to write a script to use on your cold sales calls.
If you want to start learning and improving your solopreneur marketing, one great free resource is The Boron Letters. They are 25 pretty short letters written by Gary Halbert, one of the greatest copywriters ever, to his son, teaching him about life and how to write great sales copy. I have read through them twice in the last few years, and any half-decent copywriter will know and have read them.
Note: the first 4 chapters are more about health and life than writing good copy, but they’re examples of great writing and storytelling. Don’t just take the tips and strategies Gary teaches, analyze his writing and you’ll spot them in action even when he isn’t writing about copy!
Trust me, they’re amazing.
And if you haven’t spent much time learning to write good copy, ask yourself this: are you making use of every single written word you have posted online?
Example of simple copywrite solutions
What I mean by this is – you have emails to write, Instagram bio’s/descriptions to write, websites to write.
How much thought goes into the language on those pages, and are you making the most use of them?
I re-wrote 1 of my SG landing pages over the weekend and it got me thinking about all of the potential for good copywriting out there – especially thanks to social media.
I love copywriting and have studied it extensively, but as you know, we don’t all have hours of free time to study every topic ever created. That’s okay.
You don’t need to be a copywriting expert to improve your written sales material as a new business or small business owner. Just learning some of the basics will put you leagues ahead of most people, and it doesn’t have to be complicated or time-consuming.
But what I notice about a lot of solopreneur, small business marketing and content is that the writer overlooks how important every single written word is – whether it’s on your website, an email, a social media account profile, or anywhere! And because of this, you may be missing out on opportunities to get more of your audience to do more of what you want them to do (sign up for your email list, buy a product, etc.).
For example: Your Instagram profile description – that is copy! That is a prime opportunity to improve your solopreneur marketing and maybe get a few extra visitors to do whatever it is you’d like them to.
For example, your IG profile shouldn’t be: “Hey I’m Dan and I like bracelets and live in Wyoming.”
It should be: “Dan – Home-made Bracelet Shop – See our hottest deals below!”
Do you see the difference? Which one do you think would make a reader more likely to click the link in Dan’s bio?
Obviously that’s just a quick example without any IG formatting, but hopefully you get the point.
Action item: read the Boron Letters then go check all of your social media accounts and/or websites and think: is this the best messaging I could be using to get my readers to do what I want them to (ethically and morally, of course)?
This can be your IG bio, your website (every page of it), your email signature, your Facebook group description. And if you need any help, just shoot me an email at josh (at) solopreneurgrind (dot) com
I love analyzing/writing copy and am happy to help.
Oh and obviously don’t forget to join the SG email list, where I send an email every week with my best solopreneur business insight and content… see what I did there? 😉
