Transcript

[00:00:00] Josh: According to YouTube, we are live – The Grind Mastermind, episode six.

[00:00:06] Chris: Grind It Out.

[00:00:08] Josh: Grind It Out, man. How’s it going, Chris? It is March 31st, 2023. It is right on the dot 9:00 AM Eastern. As promised. We were just saying from now on, we’ll, we’ll create the event ahead of time.

So those of you who do want to tune in live, if you’re listening on the podcast, we do this live on YouTube first every second Friday anyways, so make sure to check it out. Chris, how you doing?

[00:00:33] Chris: It’s crazy, man. First quarter of the year. Bye. That’s true. It’s. That’s true. I’m, it’s gone forever. I, yeah, I’ve actually, I’m in the process, probably I’ll spend some time on the weekend doing some, a quarterly review for the business.

So seeing what happened, all the stuff that I’ve done, all the stuff that I’ve learned, setting new objectives, maybe change trajectory if I need to. So it’s going to be good. But yeah, went by pretty.

[00:01:07] Josh: That’s great. Yeah, no, it, it’s absolutely flown by. So I guess that’s a good thing, right? If it was going really slow, that might be a bad sign.

So anyways, yeah, you’ve been super busy. Should we jump right into the action? Yeah.

[00:01:23] Chris: I can, I can start. So, My goals were to test the Facebook ads, right? Seven days

[00:01:30] Josh: for your goals. I had finished Facebook ads and run the first test for seven days, and yeah, excited about chat, G P T four. I don’t know why we put that in.

That’s not a goal. That’s just a, an

[00:01:43] Chris: emotion. Yeah. Actually I used it so I can report on that as well, but starting with the ads, So, yeah, I created the ad. I created a little like couple of variants for all the creatives. So for the images for the, I created one video with two different backgrounds.

So I let the ad run for one week and I was able to see, okay, which ones? They have this thing called Dynamic Creatives now, so it’s not actually AB testing. It’s basically, they, they put out all the different creatives that you have and they scale up the, yeah, yeah, exactly. So it’s kind of like ab multivariate testing that you can run.

So I was able to see which ones were performing better. The, the video obviously was pretty clear. It was probably the most eye-catching one, and I was, I also had two different descriptions, a couple of different headlines, cost to action, so I narrowed down to the ones that worked better. The only thing I got, basically 360 in one week, 360 clicks on the.

And no sign signups on the page whatsoever. Right. But I think the main problem is I set up, set, set up the ad kind of the wrong way, and I got some feedback lately on it. So I set up the ad for traffic because even though my goal was to test sales basically my idea was, okay, I basically just need to get traffic.

The thank you page, basically, which mm-hmm. Which people get to by inputting their email address, because I’m just testing the ebook. They was not ready yet. So I set out the ad as with a goal of traffic. And apparently Facebook optimizes the, the kinds of tra the kind of traffic that you get based on the goal.

Right. So basically what I needed to do was to sell it either as sales or leads, right? Which in theory should get, should give me more, click on the page, more actions and advancements on the page, which I just changed today because the ad took today’s to be reapproved again. So right now I created a copy of the ad with the new goal, so leads as a goal.

And also I w I wanted to actually test the ad with only the stuff that worked in it. So the only one video, only the description that worked, the call to action and, and so on. So I let it run. The problem is I forgot that I sent a hundred dollars maximum spend budget limit. Yeah. Yeah. So, so the ad I was stuck there and I wa I couldn’t understand.

And then I realized, oh, damn, there was the limit. So yeah, I, I wasn’t able to test the ad with just the optimized creatives. Right. But yeah, basically the plan now is to run the new ad with the lead goal and in parallel also the other one with the traffic goal, with the optimized creatives to see if something changed.

Just for my. Right. And see how, see how it goes. I also, the other thing that I’ve done was in case the landing page wasn’t resonating as, as much, I created a variant of the, above the fold of the landing page, shorter with a different headline, different angle. And I’m running an AB test on that page.

Yeah, that was gonna

[00:05:27] Josh: be my next question was are, are you testing the landing page? What, what are you

[00:05:32] Chris: using to do that? Just just Google Optimize.

[00:05:36] Josh: Yeah, I was gonna say we’ve used that before. It’s really good.

[00:05:40] Chris: Yeah. So very easily And it connects with analytics. Mm-hmm. The only problem is I haven’t been able to see the results yet because I, I wasn’t able to send traffic yet.

So hopefully when the ads are gonna be approved, I’ll be able to see what’s happening there. And also the other. That I messed up was my hot jar code wasn’t on my website for some reason. Oh. I thought maybe because I updated the lamento or something. So it wasn’t tracking heat maps or anything. So I, I have no data.

So then I set that up as well. And hopefully when everything starts out again, I can see what’s happening on the side with the recordings and the heat maps and so on. So that’s

[00:06:23] Josh: why we test. Right. But yeah. Yeah. So I mean, a couple. Yeah, a couple. I mean, number one so what’d you spend a hundred bucks for?

360 clicks. Mm-hmm. That’s pretty. It’s a very good start to get like three, $3 60 cents a click. I

[00:06:44] Chris: I can share the, some of the

[00:06:46] Josh: metrics. That’s definitely a good start. You, you’re eventually gonna be able to bring it down. But that’s a pretty good first start,

[00:06:55] Chris: zero point 26 pounds, which is like zero point $30 cost per.

Reach 8,000, wouldn’t it be three and a

[00:07:05] Josh: half? 10,000? Wouldn’t it be three and a half dollars a click? If you spend a hundred dollars for 360 clicks, wouldn’t that be $3 and 60 cents a click?

[00:07:16] Chris: I don’t know. The calculated 0.26 pounds cost per link clicks. Okay. Or maybe, maybe cuz I removed all the other variants from this ad.

I don’t. Yeah. Amount spent 93 pounds,

[00:07:35] Josh: so Okay. 360. It’s, it’s a good start. I mean, the other thing is if, if after you run this next test for a few days, you’re still not getting signups, then you kind of know the problems with the landing page and not the ads. Yeah, yeah. Right. I mean, that’s the great thing about running ads, right?

You have data every step, so it’s very easy to diagnose what’s going. So, and

[00:07:56] Chris: I also know, I probably also know that the problem is not the offer because if people click on the ad, the ad is basically like the copy in of the ad is made up of copy from the lending page. So the offer is the same. Right? So the problem is just how lending page is structured,

[00:08:14] Josh: right.

Or how you’re presenting the offer. They might, they might like, like the one sentence. Offer, but maybe just the way you’re presenting it and explaining it is not ideal. Okay. So goals for the next two weeks. So is one of them to what you, you’ve, you’ve revised, revised Facebook ads test

[00:08:36] Chris: tested the new ad variant

[00:08:38] Josh: test, new and landing page.

Cause we’re ab testing that. Okay. Yeah. So that’s good. So, but the landing page, you’re still selling, right? It’s what, it’s like a $5 e-book,

[00:08:54] Chris: ideally. Yeah. I’m selling the idea of the e-book, but then when people enter their email, they realize the e-book is not ready yet, and I’m adding them to a wait list, but, right.

I’m basically settling

[00:09:05] Josh: them. You know what I think you, what you, you have a free ebook, right? For email, ris. Hmm. You should test ads at that man. I want this on record. All right. You should test running ads at your free ebook to get email subscribers. That’s what I think you should do.

[00:09:24] Chris: That was actually like my next step.

Once I understood how these freaking Facebook ads work and I don’t make mistakes, then I could use them for the newsletter as well. Okay.

[00:09:35] Josh: So that’ll be in, that’ll be the next, in the midterm, in the next step. Yeah. Yeah, because if you fit, if you learn how to get click, Might as well try it for the newsletter too.

So what, what would you say is like the one or two things that you’ve learned now that you went from like total Facebook ad noob to mm-hmm. Having ran it for a week or two, how, how, how, how did it go? Or like one or one or two tips you would give to somebody who’s thinking about trying ads?

[00:10:01] Chris: Yeah. So yeah, definitely first try as as many variants and creatives as possible, both for the images for the.

And, and then, I mean, I wanted the first to like find a course study, like look at blogs. Basically what I’ve done was just look at a minute YouTube video where you can find everything that you need. So to get started, just find, look for free information. That’s everything online that you need to get started, and Facebook makes it so easy.

Mm-hmm. Yeah. And then in general I would set, I would just say start with a low, low daily budget and yeah, and see how it goes from there. Cool. There’s nothing much, like more complex actually, so Yeah, you need to kind understand how to align the ad with the, with the destination where people land. So that’s something not.

Clear

[00:11:02] Josh: at first. Yeah. I mean, you’re, you’re probably a step up too, because you’re so good with copy and landing pages and stuff, so. Mm-hmm. But yeah, no, makes sense. Okay. What about chat G p T four? You want to touch on that before

[00:11:16] Chris: we yeah, I mean, I, I, I didn’t use the four because it’s still limited.

Yeah, I saw that. And it’s also, it’s, it’s also quite slow. Hmm. But I’ve, I’ve used the 3.5. For a lot of my client projects reporting. So basically and some of the, some of the writing for ideas alternatives. But mostly it’s great for analyzing lots of, lots of data. So what I’ve been doing, it’s feeding it anything from competitor’s, data copy from competitor’s websites.

Interview summaries from with the, with my client’s team or with customers. So they, they basically it absorbs all the, all this knowledge and then you can ask it tons of things, right? And if you have a clear process, obviously I have my, my own process, my methodology. You can basically ask it to summarize all the themes, all.

Yeah, kind of kind, it kind of extracts meaning from a shit ton of information, and that’s what it typically took me a lot of time because, you know, you have to look at a lot of information, make sense of it, and basically replace that phase of the projects for me. So it is been pretty, pretty good.

[00:12:39] Josh: Yeah. It, it’s gonna change everything.

I, I, I watched a video this week. On Microsoft and how they’re just building it into their whole suite, right? So you’re gonna get on like a Microsoft teams call, and then the call ends and it’s all gonna be transcribed and summarized automatically. And then you can ask it to write reports and schedule next meetings.

[00:13:03] Chris: Did you see the Google integration as well? No. The Google Works workspace integration. Oh my God, that that’s gonna be a. Yeah, we’re basically integrating it with Google Docs. Oh, spreadsheets. And you can

[00:13:15] Josh: basically, but is that through chat, bt or is that

[00:13:18] Chris: I, I don’t know. No, I think it’s, I think it’s, it’s

[00:13:22] Josh: the Google version, right?

Yeah. Is, is Bard Google or Microsoft? I don’t remember. I think Bard is Google, right? Chat. B t is Microsoft. And Google I think is barred. It’s really cool because now that you have the two giant. Frigging swinging fists, like it’s gonna get so good so quickly. Right. Cuz they’re just competing with one another.

So you gotta think in like six months. We’re not gonna have to do like any summarizing work ever again. You know what I mean? Mm-hmm. Or even booking stuff, like the video’s crazy.

[00:13:55] Chris: So yesterday my, my mom sent me this article and she was like, Check out this article that, that I just wrote, I posted on LinkedIn and talks about like an employee, like being creative and on, so I read it.

I kind of, I thought I was trying to figure out I’m kind of familiar with the structure that the article follows, right? And I asked, I asked her, did you use chat u p d? It was, she was like, yes. Mm-hmm. Yeah. How did you figure that

[00:14:22] Josh: out? Yeah. You, you can kind of sense it, right? It’s, it’s like one of those things where you can’t put your finger.

I think it’s just a human in intuition right now. I, I think the AI will get much better, like probably in a year. You won’t be able to tell maybe even six months. I, I

[00:14:37] Chris: don’t know. I mean, in 54 it is already much better. So this was done with the, with the previous

[00:14:43] Josh: one? Yeah. It’s gonna be crazy, man. I think it’s gonna change a lot.

So it’ll be interesting to see. I think a lot of people are gonna lose jobs and, or. Roles are gonna change, right? Like, you’re not gonna need to hire a copywriter, at least for stuff like blog posts, right? Sales copy. There might still be, you know, a ton of value in, but like, you don’t have to hire a contractor to write blog posts anymore, right?

I guess you could. Yeah. But probably they’re just gonna use chat, g p t also to draft it and maybe touch it up.

[00:15:15] Chris: Yeah, I saw, you know, one of the guys from the All In podcast. Yes. The guy Ss, I think is called David Sack, I think. Yeah. Yeah. So he posted an article on his CK, entirely written with the chat G pt.

Mm-hmm. So basically he used chat g pt, so like did the research and then he got like a first draft and then he rewrote it and passed it along with his team. Then got like a new version. Input it in t t made all the edits and then she just posted it on mm-hmm. The sub and it’s like a, it’s good. Super well made article.

Yeah, yeah,

[00:15:57] Josh: yeah. No, it’s, I think the, I think the, the crazy people are the ones who are denying it and afraid of it. And I think the smart people are gonna embrace it and figure out how to did you see, speaking of, did you see. That post that went out by, signed by like Elon and like hundreds of people saying they need to pause.

AI advancements, man. Check this out. I’ll, I’ll try and find the link and maybe I’ll, I’ll post it in the show notes. There was a letter, you know, you know, when like a group of people get together and, and like sign a letter, you know, together or whatever, like, like a petition? Yeah. It’s kind of like a petition saying to like, slow down.

AI progress cuz they’re afraid that it’s just gonna, you know, take over the world or get dangerous or, or, or become a negative.

[00:16:46] Chris: And so Elon was one of them. Yeah. Yeah.

[00:16:50] Josh: It’s kind of surprising cuz I’m like, you’re crazy, right? Like, good luck telling Google or Microsoft right now to slow down. You know, they’re, they’re dukey.

I think that’s the biggest thing, right? Whenever you have big companies battling it out to make more money. They’re not gonna stop. Right. Not a chance. Oh yeah, yeah. Bill Gates is going, okay, yeah. Let’s, let’s slow down and give Google a chance to catch up and, you know, whatever. It’s never gonna happen.

Mm-hmm. I can sort of understand it a little bit cuz I think what they’re saying is, let’s take si like basically what the letter says. I’m, this is super general, but like, let’s take a break for six months and put in place rules and laws so that it’s regulated properly and robots like, don’t take over the world.

You know, ki kind of along those lines. I’m, I’m summarizing. I was surprised though, cuz like, What would Elon say if somebody walked in and said, Hey, Elon slow down on the rocket ship technology advancements. We, you know, we need to regulate space better first, right? He’d say, you’re crazy, right?

You’re an idiot. Now, maybe I’ll eat my words in a few years when robots rule the world, but I don’t know. What, what do you think? Like, I think that’s asking people to slow down innovation. I, I don’t know. I, I don’t, I don’t see that going over that well, or I just see, I just see people ignor. To be honest.

[00:18:10] Chris: Yeah, yeah. No, I mean, best way to move forward is just harness it and learn how to use it effectively because it’s not that it replaces anything right now, like from my point of view, I can totally see as like a tool like Mm-hmm. Yeah. Like,

[00:18:29] Josh: like anything else. But I, I think their concerns are bigger, right?

They don’t care about Chris, the copywriter using it to draft copy. Right. That’s obviously not damaging, right? I think they’re more concerned about like the sentient being, you know, like, you know, fake Fake voice, fake news, fake stuff, and, and like, yeah, got, you know, robot, like physical robots getting dangerous, self-driving cars, you know, doing whatever.

So, I don’t know, there’s probably some semblance of reason, you know, reasonability to what they’re saying, but I don’t, I don’t see it actually happening in practice. There’s too much money on the line for these big corporations. There’s no way they’re gonna stop innovating. So anyways, anything else, Chris, on on your end?

So we have. Facebook ads and test new ad variants and landing pages. Anything else?

[00:19:16] Chris: No. It’s gonna be a lot of stuff

[00:19:18] Josh: because you’re, you’re busy with client work as

[00:19:20] Chris: well, right. So yeah, working with four clients now, so

[00:19:23] Josh: pretty packed. Oh, wow. Great. Okay, let’s switch on over to yours truly. So first one, continue Cold call outreach, 30 plus per day.

I have been continuing the cold call Outreach the problem. Sometimes I don’t get to 30 per day, cuz now I’m booking a bunch of demos. So like for example, today I have seven demos booked. I just don’t have time to do that much cold outreach. Right? Like, I could probably get 10 to 20 in. So the good thing is the process is working.

The problem is once it starts working well, you don’t have as much time to do more cold outreach. Right? It’s like In a way, shooting yourself in the foot. So we’re, we’re, I’m gonna revise this number to like 15 per day. I’m just gonna say 15 plus on some days that are quieter, I should be able to do 30, 40, 50.

But like, man, some days this week I’ve had 6, 7, 8, 10 demos. Now what I’ll say is some of them are not from the cold outreach. Some of them are from. I, I find the interesting thing is like, if you can just get the right people talking about your product, then like the word spreading a little bit. N naturally now.

Right. So I’ll give you an example. Like we’re, we’re selling to a, a couple different groups of people, but one of them are what are called immigration consultants. And this one immigration consultant found our product and really liked it and shared it in a WhatsApp group of 150 other consultants. And we had like eight demos booked overnight just through our website.

Right. No outreach. Wow. And they’ve continued to stream in. Over the last week. So I think, I think what I’m trying to say there is like the snowball. Is roles really slow at the beginning, right? You launch a new tech product or whatever, you start cold calling from scratch, you have no progress cuz it’s a new product and it’s like slow and you know it’s hard to get those first few demos and so you feel, you feel down about it.

But once you get the snowball rolling, a couple people look interested. Maybe you know, you like, I’m trying to post more about it on LinkedIn. All you need is like a couple of the right people to see it and share it in a few groups and it really helps get the needle moving. So anyways, yeah, I’m, I’m gonna reduce cold call outreach to 15 plus per day, just cuz some, some days I have so many demos I don’t have time.

I’m also gonna add in, so we’re trying to hire a salesperson. To help do more outreach. Right. And, and, and get more sales. So I’m gonna say hire first salesperson for Vista. B B B B. And then the SG stuff I didn’t get to, cuz I’ve just been like, we’re, we’re slowly starting to get some traction with our new tech product, which is like super exciting, right?

Cuz that’s my far, you know, only priority right now is getting a ton of traction on our. Immigration software. So I haven’t had time. B b so the, the other things that I need to do for SG that we talked about two weeks ago are improve the join page and then pick the first growth strategy. So I did pick the first growth strategy, I just haven’t implemented it yet.

So for the next two weeks, it, this might be problematic cuz like next week is, We have the Easter long weekend. It’s Passover for all my fellow tribesmen out there. So you know, I have two Passover dinners next week, then going home for the long weekend. But I might actually use that time. To update the SG landing page.

And then, I mean, letter growth is that I, I want to do cross promotion for my first strategy. And that’s not too hard, right? That’s just like reaching out, right? Doing a little bit of research, finding. Other newsletters that are actually a fit, and then you’re just reaching out, right? It’s not rocket science.

So

[00:23:19] Chris: actually reaching out is super fast. The longest bits for me were like when you reach out, if you want, if you want to do it well, you have to have your own kind of like newsletter pack, info pack ready, right? Like with the images prepared for them, with the, with the call to action that you want to send to.

I also did custom URLs so that I could see mm-hmm. In analytics where the visits came from. So couldn’t you, I had my own email, email template that I can share with you if you want. And then yeah, like reaching it, it’s the follow follow up and the back and forth with all of them. That takes some time because, and I spoke with the, with letter growth’s founder as well about, He basically built the, the whole platform is built with a no code.

Oh wow.

[00:24:11] Josh: What did, what did he use like bubble or whatever?

[00:24:14] Chris: No, it’s called,

[00:24:16] Josh: that’s pretty crazy that you can build that type of,

[00:24:20] Chris: Yeah, it’s called glide glide apps.com. Okay. So it’s add

[00:24:25] Josh: that to the resources.

[00:24:27] Chris: Obviously

[00:24:28] Josh: it’s got some What’s the, sorry? Glide

[00:24:32] Chris: Glide apps.com.

[00:24:33] Josh: Okay. I’ll put that in the show notes.

What was the other thing I wanted to mention in the show notes? I don’t remember. Oh, the the AI letter. I’ll try to find that.

[00:24:42] Chris: So, so yeah, basically he is facilitating the, the whole process of like finding newsletters for cross promotion, but the whole, like managing the relationships and actually finalizing, it’s still a bit clunky and manual.

Right.

[00:24:59] Josh: I’m sure he’ll build that out eventually if he gets Yeah. Yeah. Enough traction. Yeah. No, I, I’ve been on the website, like I signed up, I have the account ready, but I, I’m assuming, Chris, if you do a lot of upfront work, it makes the rest easy, right? You prep all the visuals, you prep the copy. Yeah, yeah, yeah.

[00:25:14] Chris: Once I have my, and then I have my email template that I send out. Probably just creating the links.

[00:25:21] Josh: Okay. So I’m gonna say, I’m gonna keep the touch up, the join page and then I’m gonna say Prep.

[00:25:27] Chris: There’s also another resource if you want to check it out, which I just tested today for the newsletter. You remember SWT Stack, right?

Yep. For the sponsorships? Yep. So they just launched their cost per click feature. Mm-hmm. So you can basically go there and create a campaign with you. Just add your image, your text, your call to. And then find publishers who ran r Run cost per ccpc campaigns, basically. And then you just pay for the clicks that people give you, and you can set your, it’s like Google

[00:26:01] Josh: Ads, minimum budget, but in

[00:26:02] Chris: the middle of these letters for publisher.

And it’s pretty easy because you don’t have to do anything. You just like look for partners and they, if they want to do it, they write you back and, and it starts, then you can select, that’s brilliant. I want to run the campaign. This is the maximum they want to. Right.

[00:26:18] Josh: I’m, I’m gonna start with letter growth cuz I, I, I, I don’t sell anything on sg and if I can, if I can get some free growth first, I’m, I’m gonna try that.

Yeah, of course. But yeah, that sounds like a good, you should also too, after a couple weeks, once you see how much these clicks are costing you on. Do the swap stack and compare. Right. I, man, I, I, speaking of newsletter promotions, I was at an event last night for tech companies and I was talking to a guy who helps companies do like equity crowdfunding.

So kind of like oh, what’s that company called? What, what’s the like community? Fundraising thing Kickstarter, it’s kinda like Kickstarter, but for startups, right? Yeah. And so he was saying that newsletter promotions have become really popular for companies trying to raise money. So for example, I’m a tech company.

I’m trying to raise money. I’ll actually spend money promoting my fundraise on like business newsletters, right? Finance newsletters, stuff like that. And I, I noticed it. I, I’m a, I subscribe to morning Brew and do, do you read Morning Brew or something like it, like

[00:27:33] Chris: a daily news? I, I used to. I used to normally more, but yeah.

So

[00:27:36] Josh: a whole bunch of, I’ve only noticed this in the last like month or two. A bunch of companies advertise in Morning Brew that they’re raising money, right? It’s like, oh, hey, we’re this new tech company. Here’s why we’re great. Click here to invest. And in my head, I’m like, you’re trying to raise money. Like why are you spending money to raise money?

Right? Didn’t make sense in my head. And so I told it to this guy and he’s like, yeah, man. Some of these companies will spend 10, 20% of their fundraise. Marketing in newsletters because it’s become a really good way to raise money and, and find new investors. Yeah. Which I think is kind of ironic, but you know, it’s,

[00:28:16] Chris: it’s probably because the return is quite predictable though, right?

It must be. Otherwise they wouldn’t do it, right. Yeah. They know if they spend X, they are gonna get mm-hmm. Y

[00:28:27] Josh: back. So, and it’s just another reason why, like, having a good new. Is super valuable, right? Mm-hmm. If we can get these newsletters, you know, into the high hundreds, into the thousands, you know, even if you’re not selling anything, you are.

So it’s great, right? It’s the double whammy. But eventually you’ll have people paying you to be mentioned right in the newsletter. So anyways, I just wanted to mention that cuz I thought it was kind of cool and I didn’t go to a tech event expecting to talk about newsletters, but anyways, shall we? So that’s it for me.

So I’ll quickly go over the goals. So you’re gonna revise Facebook ads, test new ad variants and landing pages. I’m going to continue cold. And just adjust the outreach per day just because got a lot of demos and hopefully convert a few more ping customers. We have our first few ping customers too, converting, which is really exciting.

So I’m, I’m pretty happy. Hire first salesperson, touch up SG landing page and prep some outreach for letter growth. And I’ll send them to 10 newsletters and we’ll see how that goes. Let’s head over to our final segment. Where we talk about fun books or resources that we’re using or reading. You want to go first, Chris?

[00:29:44] Chris: Yeah. This week I finished Principles by Ray Dalio, which was really good in my opinion. Man, I have super clear, super clear thinker. Yeah, and I like that that’s divided into like life principles and the work principles. Lot of good stuff about managing a team, evaluating team members hiring, but also for the live stuff.

I like how it’s super focused on like embracing and accepting reality as it is not as you want it to be. And also about how important it is to not know everything so that you can figure it out. Hmm. And, and now like accepting problems and reflecting on. Challenges to learn about it. So there’s a lot of, lot of good stuff.

And also if you download the app, it’s got a super well made app called Principles. Hmm, I didn’t know that. And it basically con, it contains the, the actual, like the full principles book. It’s inside it along, along with another shorter book, which is contained some of the economics research that he ran.

But it also has a really cool personality test their own personality test methodology and a shit on of other stuff like the, there’s a coach feature where you basically ask, I dunno, something like, I’m stressed. And it brings up all the principles. Hmm. That, that relate to that, that thing that you wrote.

Yeah. Yeah. That’s cool. Do you need

[00:31:19] Josh: actively learn? Do you need to have the book to get the app? No. No. No. Wow. I mean, I have the book. I was gonna say, I’ve read part of it, but I didn’t finish it because, It got to a point where if you’re just reading the principles parts, it, it kind of felt like a textbook a little bit.

Mm-hmm. Like I, I, I loved reading about his story and stuff like that, but it Yeah, they, I was probably just, IM impatient at the time, like if I picked it up I, I, I planned to reread it. I reread most business books, but That’s cool. I, I didn’t know about the app, so. Oh,

[00:31:51] Chris: that’s really cool. I’d have to check that out.

Yeah. I, I also have, I bought like the physical version of that and also of the other one, which is called navigating the, the New Order or something. I’m pretty excited to read that because I don’t, don’t know anything about the stuff like economics, how countries wor work, how like, yeah, world economies.

I didn’t

[00:32:13] Josh: buy that book, but there’s a video too on YouTube,

[00:32:16] Chris: by the way. Yeah, yeah. Like a 30 minute video. And I also had like the latest one that I bought as well. It, it’s basically a journal to come up with your own principles. Hmm. So you have, you have the physical journal and it basically instructs you with some exercises on you write this down, creating your own

[00:32:32] Josh: principles.

Principles. Sorry, I’m just writing this. Okay. Very

[00:32:37] Chris: cool. And next, now on the list I’m listening to, and by the way, like I finished. Listening to it at the gym basically, and taking notes. So lately I’ve been finishing books mostly that way. It’s super, super fast. I have my two hours in the morning at the gym, get lots of listening and reading done.

And I want, I mean to, but how do you,

[00:32:59] Josh: how do you take, how do you take notes if you’re working out

[00:33:03] Chris: in between sets? Moses, whenever I hear something interesting, it’s actually. It’s actually probably better because on the Kindle I tend to highlight a lot of stuff, too much stuff. Mm-hmm. When, when I’m the gym, you’re kind of limited.

And also like I, I basically write the first couple of words that I hear as long as they’re the exact words. And then I go back into the Kindle book or I books and look for those words, so then I can highlight that

[00:33:27] Josh: passage. Smart. Very smart. Okay, and what’d you say is next?

[00:33:33] Chris: Now I’m, I started. Total recall Arnold Schwarzenegger, his biography.

[00:33:39] Josh: That’s pretty cool. Huh? How many pages? Like, I think it’s like 600. No, but like, you’ve started, like, how far in are you? Oh, yeah, yeah,

[00:33:49] Chris: yeah. I’m, yeah, listening. One hour, a couple of hours probably, and it’s, I feel like that’s good. Like 20 hours.

[00:33:57] Josh: I’m gonna have to get that. I’m sure it’s a good read. Arnold’s great.

Yeah, yeah, yeah, he’s great. I’ll probably have to get it. Okay, cool. I’m still on I’m almost done Amazon Unbound. So I finished the everything store like a week or two. I don’t remember if on the last episode the second time. Yeah, I read most of the books at Le, the good books. I read three to four times because I find every year or two, I forget half the book, right?

So like the good books, like the shoe, like Shoe Shoe dog, I’ve probably read three times, like I’ll read it every year and a half type thing. Everything store very good. Amazon Unbound. I’m almost finished. I think they’re looked really good,

[00:34:39] Chris: but I When do you find time for reading? I read

[00:34:41] Josh: before bed. So that’s what I was gonna say.

Like my reading habits are very different from yours. Right. So you probably crush through more books cuz you’re listening for what, like an hour and a half every morning. Mm-hmm. And do you even, like, you can probably listen at like 1.5 as well or whatever, right? 1.1 0.2. 1.2. Yeah. Yeah. When I listen to podcasts, I listen at 1.3 but I read probably anywhere from 20 to 40 minutes per night, so I read before bed.

That’s my way of like unplugging and reading, which I’m genuinely interested in. And you. Keep putting the screens away. Right. Put your phone away, shut down your computer, and it kind of relaxes me and helps me. Yeah. Like I sleep like a baby because, and,

[00:35:24] Chris: and because you have the physical books, right?

[00:35:26] Josh: Yeah.

I prefer physical Man. I don’t know. I, I, I feel like I don’t consume it the same if I’m listening, I love listening to podcasts. If I’m like cooking or going on a walk or whatever, I’ll put in a podcast. But I find with a book, Especially if I was doing something like working out, I wouldn’t be able to consume and retain the information as well.

That’s just me. I know a lot of people love it. And if it works for you, it works for you. But yeah, I, I, either way, even if I did listen to audio books in the morning working out or whatever, I would still read before bed. I’ve been doing it forever, like as

[00:36:01] Chris: long as I can. I actually, actually do too.

But the problem is that like after five minutes I fall asleep. Cause I wake up at, because I wake up at 5:00 AM

[00:36:10] Josh: Yeah, but that’s the thing. It helps you fall asleep, right? Oh yeah. If you have a super busy day sleep super well. Yeah. So what, well, what do you do before bed? Like what’s your last, what’s the last 60 minutes of your day look like?

[00:36:23] Chris: 60 minutes is probably just watching a TV show like up until like nine, nine. Nine 30, I’m in bed by 10. I’m already falling

[00:36:33] Josh: asleep. But what are you doing for that half hour? Or do, do we want to know

[00:36:37] Chris: or, yeah, yeah, yeah. I typically just read in bed.

[00:36:41] Josh: Okay. So you are reading. Okay. Physical or listening?

[00:36:46] Chris: It depends on where I have the book.

It can be either physical on my iPad. No. Right. Listening is just in the morning. Yeah.

[00:36:53] Josh: Right. Okay. But, so that makes sense with

[00:36:55] Chris: the, I, even with the iPad, even if it’s a. Five minutes sleeping.

[00:37:00] Josh: Yeah, it’s crazy. So that’s good. I mean, if it gets you to bed, that’s good. Right? Some people would say, Hey, it’s not ideal to actually be looking at a screen right before bed.

But, so

[00:37:10] Chris: yesterday, so yesterday, for example, I was doing I was watching this live workshop, like quarterly review with, with the coaching company that I, that I use for the, for the quarterly. And he finished at 10:00 PM so that’s usually when I’m already basically in bed. So I wasn’t, I was kind of awake because I was still like thinking about business stuff.

Mm-hmm. So I just said in bed, start forced myself to read and like 10 minutes I was already like my eyes.

[00:37:39] Josh: Yeah. It’s a great way to fall asleep. It’s a great way to, I high anybody out there who’s struggling to fall asleep at night get a physical. And read it in bed and after 5, 10,

[00:37:52] Chris: 20 minutes, I would, I would’ve a caveat physical book and physical exercise.

Yeah. When you have the combo, Your guaranteed good. Well, yeah.

[00:38:02] Josh: Yeah. You work out during the day and sleep or read at night? Absolutely. All right, man. Another episode in the books. Let me write hold on, Louis. So Amazon Unbound. I’ll put these notes in the show notes. Thank you everybody for tuning in. If you’re listening or watching after the fact.

We do this live on YouTube every Friday morning, e s t, Friday, 9:00 AM Eastern. And or if you don’t wanna watch live, just keep listening, you know, whatever. Fine by us. Make sure the lake subscribe. All that fun stuff really helps us out by, you know, growing the channel. Getting more, you know, if you like this, some other people might like it too.

So wherever you’re watching, listening, whatever, if you could throw us a like, subscribe, all that good stuff. We appreciate it. Chris, any last words before we head out?

[00:38:50] Chris: Let’s grind it out, man. Let’s grind

[00:38:52] Josh: it out, man. Last words. Thanks everybody for tuning in and we will see you in the next episode. Have a good one.

Cheers.